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Brian Kramer’s tariff playbook for car dealers
Brian Kramer shows you how smart pricing and inventory management…
Welcome to the
simplified dealership
The last mile in automotive has always been the hardest one, and it’s getting more complicated. Disconnected experiences, fragmented advertising, and race-to-the-bottom auction models are adding complexities and costs to your business.
So after 25 years of building the most valuable automotive audience on the Cars.com marketplace, and seamlessly connecting the most innovative website, appraisal, financing, and media technologies in our industry — we became Cars Commerce.
We’re here to simplify and scale your business.
Turn our audience into your customers
Our platform connects the most valuable audience in automotive with your simplified retail experience to accelerate sales and grow market share.
¹ Comparison of Cars.com base package customers vs. Cars.com customers with at least one additional platform solution,
such as websites, trade-in, finance, and reputation.
MARKETPLACE
Stand out in your market
Nearly 30 million consumers come to Cars.com every month to find their next car, and you don’t need to drop prices or raise spend to stand out. Merchandise the full value of your inventory and your team’s reputation in front of local shoppers while they’re shopping to earn their business with trust.
- Why Buy Branding
- 1:1 Salesperson Connections
- Instant Financing With Your Lenders
- Automated Review Building
#1
driver of in-market
referral website traffic
DIGITAL EXPERIENCE
Inspire your customers
Empower website visitors to make quick, confident buying decisions and seamlessly transact with your team in real-time (online and in-store). Dealer Inspire makes your experience simple, personalized, and lightning-fast to win over more customers with trust and transparency.
- Advanced Customizable Websites
- Lightning-Fast User Experience
- Real-Time Retailing Technology
- Connected Marketing & Media Services
2X
higher website
conversion rate
TRADE & APPRAISAL
Unlock your used car profits
Scale smart acquisitions across your business by empowering your customers and your team with AccuTrade — the instant appraisal engine everyone can use to generate accurate, transparent, guaranteed offers on every VIN, every time.
- No Risk Instant Guaranteed Offers
- Real-Time Retail & Wholesale VIN Values
- Easy & Scalable Appraisal Process
- Diagnostic Scans For Recon Loss Avoidance
~$12K
avg. recon cost loss avoidance
per month, per store
MEDIA NETWORK
Move the market to you
Reach and influence consumers you know are in-market (because they were just on Cars.com) to choose your brand and your vehicles. From powerful Why Buy brand awareness campaigns to dynamic inventory ads — you can become their first consideration at every turn to efficiently grow market share.
- In-Market Video, Display, Social, & Search
- Cookieless Audience Solutions
- Creative Brand Campaigns
- Unified Performance Reporting
25.5MM
active in-market shoppers
to influence across channels
Connect your platform
Our platform creates trust-building continuity and efficiency between your marketplace, website, and in-store experiences — all while giving you unprecedented insight into your digital strategy performance and customer service reputation.
PLATFORM-WIDE CAPABILITIES
- Instant Financing & Desking
- Store & Employee Reputation
- Instant Trade-In Offers
- Reporting & Data Insights
STRATEGIC SUPPORT
Add us to your team
Every brand, market, and store is different, so we’ve invested in growing our team of over 500 digital automotive experts to truly partner with your team for dedicated strategy, support, and on-site training.
- Connected Account Strategy Team
- In The Moment Technology Support
- Solution & Media Performance Managers
- Dedicated Expert Specialists & Trainers
Let’s simplify your business
Connect with our team to begin building your Cars Commerce platform.