Simplify buying
and selling cars

Meet the audience and technology platform that empowers dealerships to do more business more profitably.

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Connect your business

Our platform creates more valuable connections with consumers at scale 
while streamlining your dealership experience and operations end-to-end.

Cars.com

The #1 marketplace brand1 Cars.com Brand Tracker, Q1 2025
car shoppers trust to find what
and where to buy

Dealer Inspire

The highest ROI websites2 50% lower avg. cost per conversion vs. other providers for dealers with Dealer Inspire Websites and Media Services, Google Analytics 4 comparison of 1,204 dealers, 2024

that seamlessly convert 

online shoppers into sales

AccuTrade

The most accurate appraisal tech3 AccuTrade average standard deviation from final sale price is 4% – a 34% lower standard deviation than KBB and Blackbook, based on a 2024 analysis of auction sale data and book values your entire team can use to turn more cars more profitably

DealerClub

The 1st reputation-based
wholesale auctions to transact efficiently with dealers you trust

Cars CommerceMedia Network

The smartest media investments4 35% higher conversion rate vs. the same ads without Cars.com’s in-market audience, Cars Commerce Audience Testing, 2024 you can make to influence real car shoppers at scale

+78%

lead conversion rate5 Cars.com marketplace customers with Dealer Inspire websites see a 78% higher lead conversion rate on referral traffic from Cars.com compared to referral traffic from Google Ads, GA4 data of 1,900 customers, Q2 2024

-50%

cost per website lead6 Dealer Inspire Website and Media Services customers see a 50% lower avg. cost per lead conversion vs. other digital advertising providers, GA4 comparison of 1,204 dealers, 2024

+29%

vehicle sales7 Cars.com marketplace customers leveraging Cars Commerce Media Network to promote their inventory see a 29% average increase in sales influenced by Cars.com, Oct 2023 – March 2024

INVENTORY
Turn more
cars for more

Empower your team to acquire more vehicles directly from consumers and other dealers, and maximize the upside of each VIN with real-time insight into their most profitable path.

Appraise cars in minutes

Plug into each VIN’s diagnostics and market data to generate instant and transparent offers with AccuTrade.

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Price every car to profit on Day 1

Use predictive analytics powered by Cars.com data to execute the right retail or wholesale strategy for
each VIN.

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Take control of your wholesale

Eliminate the costs and complexities of traditional auctions by transacting directly with other reputable dealers on DealerClub.

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34%

more accurate appraisals8 AccuTrade generates offers that are 34% closer to actual market value than KBB or Blackbook, based on a 2024 analysis of auction sale data and book values

+$2,700

more profit per VIN9 AccuTrade customers avg. savings from recon loss avoidance, auction/transport fees, and real-time valuations, 2024 AccuTrade dealer reporting

4 day

faster inventory turn10 Dealer Inspire customers with a Cars.com marketplace subscription increase in turn time vs. those without, 2024 analysis of 18,000 Cars Commerce dealers

CASE STUDIES
Simple wins

Check out some recent case studies of local dealers and OEMs winning with our platform.

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Let’s connect

Meet our team and industry-leading solutions to see how we
can simplify and scale your business. We’re here to help.

Platform Updates
What’s new

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