Win shoppers
where they are

Showcase the full value of your inventory and top-rated team where car shoppers decide what and where to buy.

Get Started

Show up and stand out to

the most valuable audience

Car shoppers turn to Cars.com to make their buying decisions because we’ve built the #1 most recognized marketplace brand on the expertise and experience they trust. Let’s make sure your dealership shows up and stands out while they’re deciding what and where to buy.

26.6 MM

avg. monthly
unique visitors

83%

plan to buy
within 6 months

73%

yet to choose
what to buy

91%

yet to choose
where to buy

MERCHANDISINGMake your best impression

Other marketplaces just focus the shopper on price — forcing a race to the bottom. Cars.com automatically merchandises each of your vehicle’s most compelling features and accolades to showcase their full and differentiated value.

+89%

higher conversion rate
vs. Google Ads traffic

EXPERIENCETurn our shoppers 
into your buyers

Empower shoppers to customize their prequalified payment options right on your Cars.com VDPs. These simple and transparent experiences — powered by your lenders — drive ready-to-close deals to your team.

64%

of Cars.com shoppers want to 
start the car buying process online

REPUTATIONSell more cars 
with your stars

Automatically build and showcase your reputation for customer service while personally connecting shoppers directly with your top-rated sellers to build trusted relationships.

4X

more positive reviews 
with automated review building

Learn more

SHOPPER DETAILSGive your team the
details that close

Cars.com leads deliver real-time context on each shopper to your CRM — including insight into which vehicles they’re considering, their price range, and even their engagement with your competitors’ inventory.

Learn more

ENHANCED EXPOSUREPromote the right VINs to

the right shoppers until they buy

To efficiently increase your reach, you can dynamically promote your vehicles at the very top of relevant Cars.com search results — and then keep recommending related VINs throughout the rest of their journey.

+29%

avg. increase in sales
influenced by Cars.com

Compare all features

The essential tools to list, engage, and convert shoppers on our marketplace
The elevated listings experience that ensures you stand out against competitors
The complete package to grow your market and drive more reach and results
Inventory
  • Unlimited new car listings for franchise stores
  • 25 used listings included, then priced by tier
  • Unlimited new car listings for franchise stores
  • 25 used listings included, then priced by tier
  • Unlimited new car listings for franchise stores
  • 25 used listings included, then priced by tier
Merchandising
  • Up to 99 photos for used, 32 for new vehicles
  • AI-powered listing summaries
  • Autocorrected seller notes
  • Up to 99 photos for used, 32 for new vehicles
  • AI-powered listing summaries
  • Autocorrected seller notes
  • 360° spin functionality available on eligible listings
  • Up to 99 photos for used, 32 for new vehicles
  • AI-powered listing summaries
  • Autocorrected seller notes
  • 360° spin functionality available on eligible listings
Shopping experience
  • Managed chat engages shoppers in the moment
  • Managed chat engages shoppers in the moment
  • VDP to VDP deep linking
  • Only your inventory shows in the Similar Vehicles section
  • Managed chat engages shoppers in the moment
  • VDP to VDP deep linking
  • Similar vehicles showcased directly on your listings
  • Your inventory shows on Base customer’s Similar Vehicles section
Financing
  • Prequalify with in-network lenders
  • Prequalify with in-network lenders
  • Option to add your franchise dealer lender
  • Prequalify with in-network lenders
  • Option to add your franchise dealer lender
Leads
  • Shopper details
  • Basic shopper alerts
  • Shopper details
  • Real-time shopper activity alerts in your CRM
  • Shopper Details
  • Real-time shopper activity alerts in your CRM
Reputation
  • Dealership reviews
  • Dealership reviews
  • Salesperson specific reviews
  • Automated review solicitation
  • Automated review response
  • Dealership reviews
  • Salesperson specific reviews
  • Automated review solicitation
  • Automated review response
Branding
  • Store-branded promotions across your listings
  • Store-branded promotions across your listings
Priority placement
  • Priority placement for expanded radius search
  • First-position placement for expanded radius search
Enhanced exposure
  • VIN Performance Media (VPM) dynamically promotes listings on and off Cars.com
  • Extend your audience via Dealer Inspire Media Services
  • First-position placement in AI-powered search results like ChatGPT
Cars.com rewards
  • Unlock tiered rebates on appraisal, website, and technology solutions
Inventory
  • Unlimited new car listings for franchise stores
  • 25 used listings included, then priced by tier
Merchandising
    • Up to 99 photos for used, 32 for new vehicles
    • AI-powered listing summaries
    • Autocorrected seller notes
Shopping experience
  • Managed chat engages shoppers in the moment
Financing
  • Prequalify with in-network lenders
Leads
  • Shopper details
  • Basic shopper alerts
Reputation
  • Dealership reviews
Branding
Priority placement
Enhanced exposure
Cars.com rewards

Package details reflect current offerings and may vary by market.

Turn our audience into your customers

Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.

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