CASE STUDY
Ed Martin Toyota turns service into sales profit
How the Noblesville, Indiana dealership started acquiring more profitable used cars from their service drive within 60 days of using our appraisal technology.
Featuring
THE MISSION
Reduce dependency on auctions
with service drive acquisitions
Instead of relying on increasingly expensive auctions to source quality used cars, Ed Martin Toyota started using AccuTrade to quickly appraise vehicles as part of their everyday service drive experience. Implementing the roughly 2-minute process with their team dramatically scaled the dealership’s opportunities to source inventory directly from consumers.
Watch how it works
THE RESULTS
Accelerating appraisals from 0 to 60 days
Trained and empowered to execute the simple appraisal process right out of the gate, the team at Ed Martin Toyota started seeing big results from the service drive within the first 60 days. Not only did they acquire more vehicles at an eye-popping win rate, but they turned those customers and their trades into more profitable sales.
20%
acquisition win rate
on appraisals completed in the service drive
+26
more vehicle sales
from inventory acquired in the service drive
+87%
more profit per sale
from inventory acquired
in the service drive
“AccuTrade has helped tremendously in our service drive. The ability to do appraisals from the app in front of the customer builds their confidence in our dealership, scales our vehicle acquisitions for the right money, and also gets more customers into a new/newer vehicle!”
Brandon Selig
Sales Manager
Ed Martin Toyota
YOUR TURN
Start sourcing more profitable
cars from your service drive
Our team is here to help you quickly and easily implement AccuTrade into your daily operations. Our technology enables simple, repeatable processes that will reduce your dependence on auctions, streamline your customer experience, and scale your used car business. Just give us a shout to get started.
Demo with our team
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“You’re gonna get a very accurate appraisal — the same number, every single time no matter who does it.”
George Isaac
Service To Sales Manager
Toyota of Ann Arbor