One-click prequalification

1 Shoppers can get instantly pre-qualified on cars.com/finance with a soft-credit check, and then begin shopping by their monthly budget. This global pre-qualification means they only have to provide their information once at the beginning of their search, instead of on each individual listing.

2 Then, when shoppers view a participating dealer’s VDP, they can reveal their pre-qualified payment offers VDPs with just one click. If you have not enabled Instant Financing soft-credit pre-qualification with our in-network lenders, connect with our team to quickly discuss the feature and get set-up!  

3 By clicking to view their pre-qualified offer(s), the shopper is submitting a richly-detailed finance-intent lead to your team. These leads have a 15% higher avg. close rate since they already have the right expectations for their personalized monthly payment.²  

4 The shopper receives an email, and a printable .pdf, of their pre-qualified offer to walk into your dealership with. They are also encouraged to complete a full credit application to lock-in their rate, secure their offer, and save more time at your dealership.  

Turn affordability concerns into conversions

This latest feature is just one of the many ways our platform is simplifying the financing process to drive more ready-to-buy shoppers to our dealer partners. From the marketplace, to your website, to your in-store experience — and all of your marketing touchpoints in between — we can set-up your dealership to answer the all-important “can I afford it?” question with a convenient and confidence-building experience. This is how you increase the volume and quality of your sales leads in a market where affordability concerns are still top-of-mind for most consumers. 

Check out our affordability strategy guide for more tactics you can deploy across your digital strategy.