SUCCESS STORY
Mullinax builds and syncs brand story across group
Mullinax Automotive is leveraging Dealer Inspire to easily build unique, on-brand content pages and broadcast them across their group’s websites.
Featuring
The Challenge
Differentiate the brand the same way across websites
Mullinax Automotive prides itself on treating customers like friends — a tradition that goes back 50 years to its family-owned roots, and continues today by innovating customer-first conveniences. The team set out to bring that “Why Buy” brand story to each of their “digital storefronts” to both differentiate their group, and consistently reinforce their message and values across stores.
The Solution
Building blocks you can share
Dealer Inspire empowers your team to build high-quality pages with drag-and-drop content blocks — no coding skills required. Mullinax Automotive is using this dynamic visual editor to create “Why Buy” pages highlighting their unique brand experience, and then broadcasting them across their group’s websites to be edited and reconfigured as needed. The result is a scalable marketing platform and a consistent brand story with the flexibility to easily adjust details at the store level.
Did You Know?
You can drag and drop
pages between websites
In addition to being able to broadcast web pages across your group, you can also unlock a magic trick when you have multiple Dealer Inspire websites. Open two browser windows and simply drag-and-drop content blocks from a completed page on one website, to a blank page on your other website. Everything will come over seamlessly — the content, the images, the layout, etc. — just like that.
“It’s a game-changing website tool that marries simplicity with sophistication. Our website development process has never been more streamlined. With its easy-to-use drag-and-drop functionality, we’re empowered to craft bespoke online experiences — and then transfer web pages across our dealership locations effortlessly.”
WILL ADAMS
Website Optimization Manager
Mullinax Automotive
YOUR TURN
Build and scale your
marketing strategy
Whether you’re managing the web presence for a single rooftop or dozens, Dealer Inspire empowers you with the tools to build and scale your marketing strategy.
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