IN-MARKET VIDEO Win the screens
that matter most

Reach real in-market shoppers across screens with impactful video ads that drive buying decisions.

Get started Watch how

Stop spending money down the tube

Expensive linear TV ads barely reach anyone1, while streaming ads can spend your budget racking up irrelevant impressions2. In-Market Video eliminates the waste of traditional and digital advertising by using Cars.com’s audience data to reach the audience that matters — actual car shoppers in your market — where they watch video every day.

IN-MARKET SHOPPERS Win over the most
valuable audience

Cars.com shoppers are the most valuable audience because they’re serious about buying soon, and they’re still deciding on what and where. Reach them across screens with compelling Why Buy videos to influence their decisions at scale and grow your market share.

Cars.com shoppers
mean business

26MM

unique monthly
in-market shoppers3

81%

plan to buy
within 6 months4

90%

yet to choose
where to buy4

72%

yet to choose
what to buy4

PREMIUM PLATFORMS Make your best pitch
wherever they are

In-Market Video doesn’t target specific platforms or devices — just people who are buying cars soon. Your commercials play wherever shoppers watch video, including the premium platforms and live streaming sports they’re most engaged with, to make meaningful impressions that drive action.

150+

channels and streaming platforms
connected to our Media Network5

AI INVENTORY VIDEOS Promote every VIN 
with AI hype videos

Our new AI video technology syncs with your vehicle data and photos to automatically generate scroll-stopping video ads for every VIN on your lot. You can now reach shoppers with videos of the exact vehicle they’re looking for right in their social feeds — delivering hyper-tailored, high-engagement ads that convert.

2X

increase in website leads
vs. static inventory ads6

CAMPAIGN LIBRARY Messaging for every brand,
every platform

With our new AI-enabled Creator Studio, you can go from strategy to creative review in mere hours. All video templates are designed to be compliant with your OEM guidelines, tailored for your brand and offers, and rendered to run on dozens of streaming platforms for maximum reach.

3.4X

more dealer website pages
visited from In-Market Video viewers7

ATTRIBUTION Track from streaming views
to showroom visits

In-Market Video reporting goes beyond digital engagement signals. With VIN-level sales attribution for new and CPO vehicles, as well as new location-based data signals, you’ll know exactly when your campaign turned a viewer into a buyer.

We know that our videos are getting to shoppers who are lower-funnel and ready to buy. We can see every month how many people watched our videos and then came to our store locations. The influence of In-Market Video on our actual sales has been proven to us through our own in-house review multiple times.

Dawn Riedel
Director of Marketing
Heiser Automotive

GET STARTED Turn shopper attention into action

Get your Why Buy commercials and inventory video ads in front of real car shoppers, while they’re actively deciding what and where to buy. Connect with our team to explore the right strategy for your market and goals — 
we’re here to help you grow your market share.

1 Only 8% of consumers depend on linear TV to watch video content (no streaming services), Pew Research Study, April 2025

2 Statista (2024), Share of TV households without a traditional TV subscription in the United States from 2014 to 2024

3 Cars.com average monthly unique visitors, Cars Commerce Q2 2024 Earnings Report  

4 Cars.com Consumer Metrics Q4 2025

5 Based on Cars Commerce Media Network direct and partner enabled ad inventory access. Availability is subject to change and does not guarantee campaign ad placement on any specific channel or platform

6 Cars Commerce Pilot Results for VIN-Specific creative in IMV campaigns, Q2 -Q3 2025

7 CCMN Reporting, TTD Tracking Tag Detail Report 
for IMV Pilot Group (N=3), Q4 2024