Simplify your advertising
Reach real in-market car shoppers at scale with turnkey ad solutions that deliver results.
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Advertise to people who are shopping for cars
It really is that simple. On the Cars Commerce Media Network, there are no wasted impressions. Maximize every dollar by only promoting your brand and inventory to people you know are actively shopping for their next car — on Cars.com and throughout the rest of their journey.
Meet the most valuable audience in automotive
Cars.com shoppers are serious about buying soon, and still deciding on what and where.
25.5MM
unique monthly
in-market shoppers
83%
plan to buy within 6 months
88%
are undecided
on dealership
73%
are undecided on
what and where to buy
Cars.com marketplace subscription required to access exclusive audience
CROSS-FUNNEL MEDIA SOLUTIONS
Influence shoppers until they buy
IN-MARKET VIDEO
Become a household brand with local car shoppers
Bring your brand to life and win over in-market car shoppers on the platforms they watch video on every day — from small screen social to big screen streaming sports.
3.4X
more dealer website pages visited
from In-Market Video viewers
IN-MARKET DISPLAY
Display your Why Buy to the undecided
Get your brand and message in front of car shoppers actively considering what and where to buy on Cars.com’s research and inventory pages — and then stay in front of them across the websites they browse next.
+50%
conversion rate on website traffic after three
months running In-Market Video & Display together
CARS SOCIAL
Drive the most valuable VDP views
Based on their activity on Cars.com, our dynamic inventory ads recommend relevant vehicles to shoppers on their favorite social platforms, driving them directly to your VDPs to take the next step with your team.
35%
higher conversion rate vs.
standard paid social traffic
VIN PERFORMANCE MEDIA
Put the right VINs in front of the right shoppers with AI
Dynamically promote your inventory at the top of relevant Cars.com searches, and then continue recommending related vehicles to those local shoppers across channels until they buy.
+29%
avg. increase in sales
influenced by Cars.com
Adapt your strategy with your sales priorities
Our team will review your ad performance with you each month, and make adjustments to engage in-market shoppers with the right vehicles and messages for your sales priorities.
Let’s simplify your advertising
Put your brand and inventory in front of real car shoppers, while they’re shopping. It’s that simple on the Cars Commerce Media Network, so connect with our team to explore the right strategy for your market and goals. We’re here to help you grow your market share.