CASE STUDY

Ford dealers double daily website leads

Ford dealers who are powering their digital strategy with our media and website solutions are efficiently driving a 97% increase in website leads per day.1

THE CHALLENGE

A perfect storm of advertising waste

As new car supply continues to rise (+45% YoY)2, the competition to reach buyers is driving up advertising costs. Dealers not only have to outbid each other, but also the national (including presidential election) advertisers fighting for consumer attention. 

Meanwhile, third-party audience data is increasingly ineffective at reaching actual car shoppers, and campaigns are becoming disconnected between the multiple marketing and website vendors dealers have to juggle — creating a perfect storm for wasted advertising dollars.

 THE UNIFIED SOLUTIONS

Enabling end-to-end advertising efficiency

To set-up our shared customers for success, we partnered with FordDirect to combine our invaluable first-party audience data — from Cars.com and Ford.com respectively — to power omni-channel media campaigns. As part of the FordDirect AdVantage program, dealers are able to influence active car shoppers across screens with in-market video campaigns, capture the demand it creates with dynamic search ads, and convert the increased traffic into sales opportunities with Dealer Inspire websites.

THE RESULTS

Double the website leads
per day

By efficiently getting in front of more in-market shoppers through our shared first-party data, Ford dealers who adopted our media and website solutions were able to significantly increase their daily website traffic and leads. And since they were building their brands with effective video campaigns, they were able to double their organic traffic, too.

YOUR TURN

Drive more customers end-to-end

To win in this landscape, make sure your digital strategy is maximizing every advertising dollar with first-party data, omni-channel media campaigns, and a best-in-class website. Whether you’re a Ford dealer or not, we have the audience and technology solutions to efficiently scale your customer acquisition. Let’s get started.

1 Source: Google GA4 analytics, In-Market video performance, DI Media Services results March 2024
2 Cars Commerce Industry Insights Report, September 2024
3 DV360 data, analysis of first party remarketing vs prospecting, 9/19/2023 to 12/17/2023

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