AI website language translation

Make sure your website speaks their language

If you serve a multilingual community, you know how important it is to have salespeople on staff who can speak their languages to make your dealership accessible to all customers. 

It’s the same online. If your website is not able to greet and guide shoppers in their primary language, they are likely to look for another dealership that can. 

That’s why we are introducing our new language translation feature, powered by machine-learning AI, which instantly updates your website for the user’s preferred language. The translation can either happen automatically on page load by detecting the user’s browser settings, or by selecting a language from the simple drop-down. Check it out.

This feature gives your dealership the competitive advantage of making the best impression to a broader audience of potential customers, while eliminating all the time and cost of writing (and maintaining) content in multiple languages on your website. Let’s dive into what it can do.

Meet our multilingual AI

We are pretty proud of how smart our translation AI is. Check out these skills.

• Knows 100 languages: From Afrikaans to Zulu, our feature’s machine-leaning AI has become fluent in 100 available languages you can choose from. You will select the common languages in your market to display in the drop-down.
• Speaks inventory, too: Unlike many website translation tools that can only update page content, our AI can also translate dynamic content like your inventory listings. Vehicle specs, features, and descriptions update instantly so shoppers can make informed shopping decisions with your VINs.
• Almost perfectly accurate: Powered by advanced algorithms and linguistic databases, our machine-learning AI has become highly-accurate in maintaining the context and tone of the original content — the common issue with less advanced solutions. While no automated translation is perfect, our AI’s success rate is 96%-99% and it’s always learning and improving with continuous updates.

• Loads lightning fast: This technology is seamlessly integrated into our platform infrastructures so that your Dealer Inspire website maintains its quick, efficient, and smooth loading experiences.
• Tracks analytics: This feature will give you valuable insight into the languages your website visitors are using, which can inform your digital strategy and even your staffing decisions.