Website infrastructure upgrade

Our websites just got a lot faster

Our team recently rolled out a major update to our platform infrastructure that optimizes how fast Dealer Inspire websites load. In simplest terms: we’ve engineered new ways to bundle all the different parts of our websites — like HTML, CSS, JavaScript files, images, and more — so that they load faster and more efficiently together.

This innovation has significantly accelerated two key site speed metrics.

This latest upgrade will also positively impact Core Web Vitals for “Interaction to Next Paint” and “Largest Contentful Paint” respectively — which can improve your site’s organic search visibility along with other critical Technical SEO best practices.

Delivering on the need for speed

Our team is constantly innovating our platform infrastructure to give website visitors the smoothest, fastest experience possible. In fact: Dealer Inspire delivers the fastest shopping experience in automotive on Vehicle Results Pages (VRPs), loading relevant inventory 10 milliseconds after each letter is typed in the search box or each feature or filter is selected. Check it out.

Speed is core to every element of our Dealer Inspire websites because it enables the simple, confident experiences that engage consumers and continue driving them forward to transact with your dealership. For another example, our clean, modern website design is optimized to help visitors get where they’re going faster, and our latest design system update has enabled some serious gains.