Simplified website 
trade-in experience

New website trade-in UX increases leads +50%

Our team is constantly innovating to simplify our technology solutions and the experiences they enable. 

We recently applied that philosophy to our AccuTrade website trade-in solution, which prompts a series of questions about the consumer’s vehicle to generate an Instant Offer on their exact VIN, right from the dealer’s website.

To maximize performance, we tested a new version that’s able to use the license plate or VIN number to instantly pre-populate vehicle details, which compresses the user experience to a single page and puts the consumer’s Instant Offer just one tantalizing click away.

It really worked. By automatically filling out the vehicle’s mileage, condition history, and ownership information for the user — we saw a 50% increase in trade-in leads delivered to dealers in the pilot¹.

Given the big results, we are inviting all current customers to opt-in for this new website trade-in experience (at no additional cost).

We’re excited for our partners to start filling their pipelines with more vehicle acquisition leads from their websites, which set up streamlined in-person appraisals to scan the vehicle’s diagnostic condition and complete the transaction. 



If you haven’t seen the AccuTrade appraisal process in action, check out the demo below.

Inspire trade-in prospects at every digital touchpoint

Showing your website visitors different trade-in values — generated by different vendor tools — will break down trust and prompt negotiation. AccuTrade is all about removing that friction by providing an exact, transparent offer online to in-store — which is why its deep integration with Dealer Inspire is so key.

Instead of having your trade-in, chat, and digital retailing tools providing competing values, AccuTrade is able to power a consistent experience across each of Dealer Inspire’s website solutions. Check out the kind of user experience this connection can unlock, like seamlessly moving a trade-in valuation into a real-time sales deal.

Start generating more trade-in leads

This new simplified trade-in experience is ready to add to your website to start driving more high-intent prospects to your dealership. From there, we can help you optimize your website and digital marketing to consistently drive more traffic to it. Let’s get to work.