Turn Cars.com into your “Why Buys”

In today’s competitive market, it’s crucial for dealers to showcase their “why buy” reasons for both their dealership and inventory. Partnering with Cars.com goes beyond getting your brand and inventory in front of our in-market audience of car shoppers — it also allows you to leverage our independent authority to build consumer confidence through a series of annual accolades. 

These accolades offer strategic opportunities to highlight why your inventory (and dealership) are the best choices for car shoppers. Each accolade showcases specific strengths and differentiators, helping you create compelling marketing messages.

Below, we detail these annual accolades and how they’re designed to inform consumer decision making, their benefits for your dealership, and provide access to downloadable assets so you can immediately leverage Cars.com independent editorial authority on your website and in your marketing.

FEBRUARY

Cars.com’s Best Cars of 2024

As new model year vehicles come to market, our industry-leading editorial team evaluates all new or fully redesigned vehicles to select the best across six major categories, including Best Car, Best Pickup Truck, and Best Electric Vehicle. The Best Of Awards highlight vehicles that excel in quality, innovation, and value serving as trusted third-party endorsements that build credibility and influence the 68% of car shoppers who enter the market undecided on which make or model to purchase.

You can leverage the impact of these awards by incorporating Best Of assets — such as badges and banners — across your website and creative marketing campaigns. By showcasing these accolades you’ll increase shopper confidence, ultimately driving more qualified leads and conversions.

Download Cars.com Best Cars of 2024 Assets

MARCH

Cars.com Dealer of the Year Awards

Since 2009, the Cars.com Dealer of the Year (DOTY) Awards have recognized the top dealerships across the U.S. and Canada. These awards are based on key criteria such as consumer reviews, star ratings, and how actively dealers engage with and respond to feedback. Winning dealerships are distinguished not only by their reputation but also by their commitment to maintaining high levels of accountability, making this recognition a powerful indicator of excellence in the industry.

Winning a Dealer of the Year award is the ultimate consumer-facing “why buy” message, especially since 88% of in-market Cars.com visitors haven’t chosen a dealer yet². This accolade serves as undeniable proof of the superior experience you provide, backed by real customer feedback. Promoting this award helps build trust with potential buyers, making your dealership stand out as a place where an exceptional five-star experience is guaranteed.

Download DOTY winner assets

APRIL

Cars.com Best Value New Cars

Our Affordability Report highlights vehicles awarded for Best Value across seven key categories, ranging from compact cars to full-size pickups. These awards are based on a combination of median pricing, fuel efficiency, and desirable features such as advanced safety technology and smartphone integration. With new vehicle prices up $11,300 since 2019³, leading to affordability concerns, these accolades help budget-conscious shoppers find models that offer the most value for their money.

Dealers can capitalize on these accolades by showcasing vehicles from their inventory that align with the top selections. Promoting affordable models or those featuring popular safety and tech upgrades can attract price-sensitive buyers. By aligning your dealership with these award-winning vehicles, you position your brand as a top destination for customers seeking great value on quality cars.

Download the Best Value assets

JUNE

Cars.com American-Made Index

The American-Made Index (AMI) evaluates vehicles based on their contribution to the U.S. economy, taking into account factors such as final assembly location, percentage of North American parts, and the origin of engines and transmissions. Cars that score highest on the AMI are those that have the greatest positive impact on U.S. jobs and manufacturing, providing a clear picture of which vehicles are truly “made in America.”

For dealers, the AMI offers a powerful tool to connect with shoppers who value American-made products. With 56% of in-market shoppers willing to pay more for vehicles that support U.S. jobs⁴, promoting high-ranking vehicles from the index can serve as a compelling “why buy” message. By showcasing these models in marketing and on the lot, dealers can tap into the growing consumer demand for vehicles that contribute to the domestic economy.

Download the AMI assets

AUGUST

Cars.com Best Cars For Car Seats

For car-shopping parents expecting a child, 60% choose their vehicle based on car seat needs⁵. Recognizing how crucial car seat fit is, our editorial team — featuring certified child passenger safety technicians — tested dozens of new models for the Best Cars for Car Seats list. Each vehicle was evaluated on its ability to accommodate infant, convertible, and booster seats, with special attention to ease of installation, Latch system accessibility, and overall backseat space.

If your inventory includes vehicles from this list, you can leverage this strategic opportunity by showcasing family-friendly features. Download free badges to feature on your website and in your marketing, highlighting why your dealership is the best choice for family-focused car shoppers.

Download Best Cars For Cars Seats assets

Be the why behind their buy

Cars.com’s annual accolades provide powerful “why buy” messages that you can leverage to showcase what sets your dealership and inventory apart, keeping your brand top of mind throughout the customer journey. By integrating these assets into your marketing and merchandising, you can engage shoppers at every stage, building trust and motivating them to make their next purchase with you.

This guide is a valuable resource to help you make the most of our trusted accolades — be sure to bookmark it as we will regularly update it with fresh creative assets throughout the year to keep your marketing efforts relevant and effective.