PLATFORM UPDATE | MARCH 2024

VIN Performance Media

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Put the right VINs in front
of the right shoppers with AI

Market conditions are swirling to create a perfect storm for aging inventory. Supply is returning to pre-pandemic levels, consumer demand is softening due to affordability concerns, and third party audience data is becoming even less effective at reaching in-market shoppers.

So our team developed an ad solution that leverages the most valuable audience in automotive and machine-learning AI to get your VINs in front of the right in-market shoppers at optimal spend efficiency every day.

VIN Performance Media dynamically matches your inventory with local shoppers who are actively researching same or similar models on Cars.com, and then recommends your VINs to them across search, social, and display until they buy.

How VIN Performance Media works

1 Matches active Cars.com shoppers with your inventory based on search behavior

2 Dynamically recommends your VINs to them across search, social, and display until they buy

3 Automatically optimizes budget across channels based on performance to maximize ROI

Pilot Results

We’re launching VIN Performance Media after an extensive pilot program to dial in its AI machine-learning, which continues to get smarter every day.

Check out the video below to see how, as part of the Cars Commerce Media Network, this powerful solution moves metal by putting your vehicles and your local dealership brand top-of-mind throughout the entire shopping journey.

Let’s move some metal

Connect with our team to discuss leveraging VIN Performance Media to make sure all of your inventory is being automatically promoted to relevant in-market shoppers. We’re here to help prevent aging, and will build you a full inventory and brand media plan tailored to your market and strategy.

  1. Comparing the avg. increase in VINs that are sold after a Cars.com lead, phone call, chat, or website deep link for customers that add VIN Performance Media to their marketplace subscription, October 2023 – March 2024
  2. Cars Commerce VIN Performance Media Pilot, Q4 2023
  3. Cost Per Click (CPC) comparison of VIN Performance Media customers between 30-90 days of AI optimization vs. more than 90 days of AI optimization, October 2023 – March 2024