SUCCESS STORY
Bill Brown Ford builds winning SEO pages
After switching to Dealer Inspire, the #1 Ford dealer in the U.S. has been able to quickly build content pages that are attracting a significant increase in organic traffic.
Featuring
![](https://assets.carsdn.co/images/f_auto,q_auto/v1712008584/wp/cc/Dealer-Inspire_140741038b/Dealer-Inspire_140741038b.png?_i=AA 511w, https://assets.carsdn.co/images/w_300,h_60,c_scale/f_auto,q_auto/v1712008584/wp/cc/Dealer-Inspire_140741038b/Dealer-Inspire_140741038b.png?_i=AA 300w)
![](https://assets.carsdn.co/images/f_auto,q_auto/v1716219159/wp/cc/Frame-1850_19321af629/Frame-1850_19321af629.png?_i=AA 1092w, https://assets.carsdn.co/images/w_300,h_212,c_scale/f_auto,q_auto/v1716219159/wp/cc/Frame-1850_19321af629/Frame-1850_19321af629.png?_i=AA 300w, https://assets.carsdn.co/images/w_1024,h_724,c_scale/f_auto,q_auto/v1716219159/wp/cc/Frame-1850_19321af629/Frame-1850_19321af629.png?_i=AA 1024w, https://assets.carsdn.co/images/w_768,h_543,c_scale/f_auto,q_auto/v1716219159/wp/cc/Frame-1850_19321af629/Frame-1850_19321af629.png?_i=AA 768w)
The Challenge
Attract more customers,
more efficiently
To stand out in a competitive market, the team at Bill Brown Ford set out to create unique webpages that differentiated their customer experience and increased their visibility in local searches. That mission led them to Dealer Inspire.
![](https://assets.carsdn.co/images/f_auto,q_auto/v1716317643/wp/cc/Man-using-a-MacBook_19714960db/Man-using-a-MacBook_19714960db.png?_i=AA 1090w, https://assets.carsdn.co/images/w_300,h_212,c_scale/f_auto,q_auto/v1716317643/wp/cc/Man-using-a-MacBook_19714960db/Man-using-a-MacBook_19714960db.png?_i=AA 300w, https://assets.carsdn.co/images/w_1024,h_724,c_scale/f_auto,q_auto/v1716317643/wp/cc/Man-using-a-MacBook_19714960db/Man-using-a-MacBook_19714960db.png?_i=AA 1024w, https://assets.carsdn.co/images/w_768,h_543,c_scale/f_auto,q_auto/v1716317643/wp/cc/Man-using-a-MacBook_19714960db/Man-using-a-MacBook_19714960db.png?_i=AA 768w)
Did You Know?
DI was built for SEO
Dealer Inspire started out as an SEO company, so we built our website technology on top of WordPress® to simplify technical optimization and valuable content creation.
![](https://assets.carsdn.co/images/v1716221462/wp/cc/Did-you-know-Img_1932304be0/Did-you-know-Img_1932304be0.png?_i=AA 1224w, https://assets.carsdn.co/images/w_300,h_143,c_scale/v1716221462/wp/cc/Did-you-know-Img_1932304be0/Did-you-know-Img_1932304be0.png?_i=AA 300w, https://assets.carsdn.co/images/w_1024,h_489,c_scale/f_auto,q_auto/v1716221462/wp/cc/Did-you-know-Img_1932304be0/Did-you-know-Img_1932304be0.png?_i=AA 1024w, https://assets.carsdn.co/images/w_768,h_367,c_scale/f_auto,q_auto/v1716221462/wp/cc/Did-you-know-Img_1932304be0/Did-you-know-Img_1932304be0.png?_i=AA 768w)
The Solution
Empower your team
to build value
Bill Brown Ford is taking advantage of Dealer Inspire’s intuitive backend by empowering their team to quickly create helpful, SEO-optimized content pages that answer high-intent questions. Big traffic gains have been achieved with very little training, because building high-quality pages with Dealer Inspire is as easy as drag-and-drop.
![](https://assets.carsdn.co/images/f_auto,q_auto/v1717090929/wp/cc/Image_2081228126/Image_2081228126.png?_i=AA 1170w, https://assets.carsdn.co/images/w_300,h_216,c_scale/f_auto,q_auto/v1717090929/wp/cc/Image_2081228126/Image_2081228126.png?_i=AA 300w, https://assets.carsdn.co/images/w_1024,h_736,c_scale/f_auto,q_auto/v1717090929/wp/cc/Image_2081228126/Image_2081228126.png?_i=AA 1024w, https://assets.carsdn.co/images/w_768,h_552,c_scale/f_auto,q_auto/v1717090929/wp/cc/Image_2081228126/Image_2081228126.png?_i=AA 768w)
“A major reason for our switch to Dealer Inspire was the flexibility and ease of use of the WordPress® backend. It enables us to create our own content faster and have a shorter training time for new staff.”
![](https://assets.carsdn.co/images/f_auto,q_auto/v1716227426/wp/cc/avatar-image_19412660f7/avatar-image_19412660f7.png?_i=AA 160w, https://assets.carsdn.co/images/w_150,h_150,c_fill,g_auto/f_auto,q_auto/v1716227426/wp/cc/avatar-image_19412660f7/avatar-image_19412660f7.png?_i=AA 150w)
Robert Goodfellow
Marketing Manager
Bill Brown Ford
YOUR TURN
Inspire a growing
customer base
Whether you want to start creating SEO-optimized pages yourself, or leverage our dedicated team of SEO experts to scale organic growth, Dealer Inspire is built for your dealership to win with search engines.
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“You’re gonna get a very accurate appraisal — the same number, every single time no matter who does it.”
George Isaac
Service To Sales Manager
Toyota of Ann Arbor