Cars.com Ad Specs

Display Ads

SizeMax Initial load / Host-initiated subloadUser Initiated Expansion
Leaderboard (728×90)200kb / 300kbNot allowed on SRP, VDP, or mobile apps; downward to 728×315
Medium Rectangle (300×250)50kb / 300kbNot allowed on SRP or VDP; leftward to 600×250
Half-Page (300×600)200kb / 400kbNot allowed
Mobile Banner (320×50)50kb / 300kbNot allowed on SRP or VDP; downward to 320×100
Billboard (970×250)250kb / 500kbNot allowed

Native Ads

BundleProductPageClick Destination
The HeroHeroHomepageInternal/External
Suggested Search (Responsive)Homepage/Shop IndexInternal
Suggested Search (Apps)HomepageInternal
Video HeroHomepageInternal/External
Slideshow HeroHomepageInternal/External
Mobile App HeroHomepageInternal/External
Category SponsorshipHomepage, Research & Shop NativeHomepage / Research / ShopInternal/External
Popular CategoryHomepageInternal/External
Compare SpotlightYear-Make-Model PageInternal/External
Ghost CompareResearch Compare Inventory CompareInternal/External
Drive-In AdhesionDrive-In AdhesionHomepageInternal/External
Hero’s SidekickHomepage, Shop & Research NativeHomepage / Research Index / Shop IndexInternal/External
CPO SponsorshipSuggested SearchCPO IndexInternal
Product PlacementCPO IndexInternal/External
Compare ToolCPO IndexInternal/External
Native In-Feed AdNative In-Feed Ad (App)SRPExternal
Native In-Feed Ad – Consumer Reviews (App)SRPInternal
Native In-Feed Ad – Expert Reviews (App)SRPInternal
Native In-Feed Ad (Responsive)SRPInternal/External
Programmatic Native In-Feed AdSRPExternal
Native In-Ad Standard (Responsive)SRPInternal/External
Native In-Ad (Expert)SRPInternal/External
Native In-Ad (Consumer Reviews)Run of networkInternal/External
Branded CanvasBranded CanvasSRPExternal/Internal
Sponsored Article
Promo Native In-Feed AdSRPInternal
Promo Ad (300×250)Run of networkInternal
Promo Ad (728×90)Run of networkInternal
Promo Ad (320×50)Run of networkInternal
Article Banner (300×250)ArticleExternal
Article Banner (728×90)ArticleExternal
Article Banner (320×50)ArticleExternal
ArticleArticleExternal
Social ExtensionSocial MediaInternal
Custom Engagement DisplayCarouselSRPExternal
FlowSRPExternal
ScrollerSRPExternal
CinemagraphSRPExternal
VideoInstream Pre-Roll VideoRun of networkExternal
Outstream VideoSRP/VDPExternal
Commerce AdsSingle ModelSRPExternal
Multi ModelSRPExternal
ProductPageClick Destination
T4 Car Shopper Resources (App) – Positions 1 – 3VDPExternal
T4 Car Shopper Resources (Responsive) – Positions 1 – 3VDP; Shop IndexExternal
T4 Left Twin TextlinkVDP finance modal; Finance landing page; Finance calculator pages; Shop IndexExternal
T4 Right Twin TextlinkVDP finance modal; Finance landing page; Finance calculator pages; Shop IndexExternal
T4 Twin Bed TextlinkVDP finance modal; Finance landing page; Finance calculator pages; Shop IndexExternal
T4 Twin Upper TextlinkFinance calculator pagesExternal
T4 Twin Lower TextlinkFinance calculator pagesExternal
T4 Twin Link Bottom Textlink Finance calculator pagesExternal
T4 Native In-Feed Ad (Responsive)SRPExternal
Research Logo and TextResearchExternal