Put the right VINs in front of the right shoppers with AI

Introducing VIN Performance Media

Leverage AI to dynamically recommend your inventory to interested shoppers across search, social, and display.

Get started

Sync your inventory to our audience

To future-proof your advertising ROI in a cookieless world, our AI dynamically recommends your inventory to shoppers you know are interested — because they’re researching the same or similar models on Cars.com — and then stays with them across channels until they buy.

Be first in the most
valuable searches

26 million unique monthly visitors begin their car shopping journey on Cars.com. VIN Performance Media dynamically displays your inventory in the top spot of the most relevant searches, driving high-intent shoppers directly to your VDPs. 

+29%

avg. increase in sales
influenced by Cars.com

Stay with shoppers 

until they buy

Your inventory then stays with these shoppers across websites and social platforms after they leave Cars.com — recommending related vehicles with interactive carousel ads until they buy. 

+56%

avg. increase in dealer
website VDP views

Automatically optimize
performance with AI

Our AI automatically optimizes budget across search, social, and display to drive more leads at the lowest cost. It can also prioritize pushing particular segments, such as certified vehicles or VINs that have been on your lot over 45 days.

-$0.51

avg. CPC decrease after
90 days of AI optimization

Let’s move some metal

Connect with our team to discuss crafting your VIN Performance Media plan for your inventory, market, and goals.

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