Industry Insights Report | March 2024
Tax Season Turbocharges Car Market
According to the IRS, the average tax return is up nearly 5% year-over-year, so we’re watching how this tax season impacts the car market and consumer interest in new- and used-vehicle purchases.
View Full ReportWhat we’re watching
New and Used Vehicle Inventory Mix Aligning with Affordability
Lease Returns Trends and
Vehicle Trade-in Valuations
Dealer Confidence in Economy and OEM Incentive Levels
Consumer Spending, Consumer Confidence, and Interest Rates
Evolving EV Production Plans and Consumer Retail Trends
New car prices continue to drop
Through March, new-vehicle searches are up nearly 4% monthly on Cars.com, and new-car prices are averaging $48,709, down -1.4% from last month. At 131.9 percentage points, the Cars.com-proprietary New Car Price Index (NCPI) was flat month-over-month, but fell -3.1 year-over-year thanks to increased discounting and better inventory. This is the sixth straight month of declines for the NCPI dating back to October 2023, providing relief to consumers.
Used-car supply climbs
Used-car supply increased by almost 5% year-over-year, and average prices fell -5%, hitting a new 32-month low of $28,669. Cars Commerce’s AccuTrade data shows a 15% decline in used-vehicle trade-in values from the 2022 peak, but remains well above pre-pandemic levels due to elevated MSRPs and used-car supply constraints for 1-5-year-old vehicles.
Is now the time to buy an electric vehicle?
The market is showing promising signs for the EV shopper. Cars.com data reveals a substantial 15% increase in year-over-year and month-over-month searches for new EVs, indicating a growing interest in this segment. A 107% increase year-over-year in new EV inventory on dealer lots reflects the trend from a reservation-based ordering model to a more traditional “if you build it, they will buy it” stocking system. This healthy supply allows dealers to showcase EVs and consumers to test drive these new models.
What’s ahead?
While volatility remains, there are reasons to be optimistic about the new-, used- and electric-vehicle market. Spring typically marks the beginning of the car-buying season, and with new-car prices dropping and used-car supply constraints, we are monitoring closely what patterns will emerge in April.
Rebecca Lindland
Sr. Director of Industry Data and Insights, Cars Commerce
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